This agenda is made to serve as a reference sheet to those who follow
the public debate on the Teakwood programme. It highlights some of the
materials on file at Treemail's office.
Although the materials have been compiled and translated with due care,
Treemail fully disclaims any responsibility as to the correctness of its
contents and refers the readership to the original documents.
The principal Teakwood contract partners are: Van Rossum van Veen of
The Netherlands as chief advisors to the Teakwood programme; Flor y Fauna
S.A. of Costa Rica as managers of the plantations; OHRA insurance company
to operate as a sales agency for a financial product that ties the teak
investment to a life insurance policy; and WWF-NL (The Netherlands branch
of the World Wide Fund for Nature) as endorsing agency with an important
PR and sales function (e.g. the sales brochure of 1993 refers to WWF's
role in sale of Teakwood's end-products as: "Of course, a buyer must
be found for this product in advance. The collaboration with WWF will
make this easier and can probably lead to even higher returns for the
investors, according to the programme's initiators." The Teakwood
VI brochure portrays the WWF Panda logo on its cover).
One key-issue of the debate is the claim to a certificate for the Flor
y Fauna plantations supposedly issued by the Forest Stewardship Council.
This claim was made by Flor y Fauna at the occasion of a court hearing
on December 28, 1996.
This claim was made by WWF-NL in a book that was written, printed and
put in circulation in 1995 (ISBN 90-74595-07-3). The WWF book is adorned
by the (new) FSC accreditation logo on its front cover.
OHRA printed and distributed this claim millions of times in its advertisements
over the period between August 19, 1995 and November 30, 1995, according
to its own memo of February 2, 1996.
Before, during and after this period, another version of these advertisements
for the Teakwood investment scheme was circulated. The sole difference
between the two versions is that the text 'Rainforest Alliance' replaces
the text 'Forest Stewardship Council' when referring to Teakwood's certificate.
In the advertisement, the text under the header Eco- Certificate reads
as follows: "The Teakwood plantation Flor y Fauna has recently received
the official certificate of 'well managed' plantation from the Forest
Stewardship Council (or the Rainforest Alliance, depending on the version),
and is thereby the first have plantation grown tropical timber with an
eco-certificate."
This agenda does not deal with the reference to an 'eco- certificate'
for Flor y Fauna, of which Treemail is not aware of any substantiation
by the Teakwood partners. This agenda refers only to the claim of the
Flor y Fauna plantations having been 'FSC-certified'.
The (draft) 'Manual for evaluation and accreditation of certification
bodies' of January 1996 (FSC Document #2.1), on page 86, states that type
of use of the FSC accreditation logo as in the WWF publication "can
only be made with prior, written consent of the FSC." The FSC announced
this accreditation logo in FSC Notes of January 1996, Vol.1, Issue 2,
where it reads: "correct use is controlled by legally binding contracts
and will be protected by legal action."
[note: near to all the written communications referred to below have
been transmitted per E-mail or fax]
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1996
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05-01
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Le Vif/L' Express reports that tropical tree investments schemes
have been spreading into Flanders, and are now active in the French
speaking part of Belgium.
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07-01
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Treemail informs Smart Wood Director, with copy to FSC Director,
that: "I regret to inform you that your interventions have
not succeeded in preventing F&F stating in court on 28 December
1995 that F&F plantations have been officially certified by
the FSC ...". This letter is later referred to by the Smart
Wood Director as part of the listing of communications of January
28, 1996
[note: cross- reference with FSC announcement of June 25, 1996].
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08-01
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FSC Director T. Synnott copies letter to SW Director R. Donovan
to Treemail office. Quote: "I expect you will be asking OHRA
why they stated in public that the F&F plantations have been
certified by the FSC.", and: "Richard: I expect that
this issue can be sorted out without too much harm. We also anxiously
await your decision on whether the Rainforest Alliance is willing
to sign the [accreditation, Treemail's note] contracts.",
and : "Paul: Thank you very much for keeping us informed,
and for working at damage-control."
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10-01
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Ruling on case Flor y Fauna versus Van Weezendonk, libel case
dismissed, and judge condemns Teakwood to cover legal costs.
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10-01
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Van Weezendonk adds incorrect FSC certification claim for the
Flor y Fauna plantations to his complaint at the Standards Advertising
Committee.
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10-01
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Prof. J. Centeno suggests to FSC Director T. Synnott to the FSC
should request a public disclaimer from the Rainforest Alliance
to the effect that the certificate they issued does not in any
way imply an endorsement by the FSC; with copy to SW Director
R. Donovan.
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19-01
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Ir. P. Hulsebosch reports to the internet forestry list about
a red code (ie instructions to remain silent) issued by DGIS to
Costa Rica based sector specialist for the environment Ir. J.
Bauer. This was never refuted by DGIS, or by its forestry advisors
at IKC-NBLF (part of the Ministry of Agriculture) who are subscribers
to the list.
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23-01
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Coordinator W. Kloppenburg of the Foundation BOS makes written
suggestion to OHRA to 'reconsider the financial product Teakwood'
[note: co-reference the agenda's entry for January 31, 1996].
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23-01
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Prof. J. Centeno writes to FSC's Board Director B. Cabarly that:
"It seems appropriate in this case for the FSC to request
a public disclaimer from OHRA. The lack of reaction by the FSC
to these statements
[note: this refers to the fictional claim to FSC certification
for the Flor y Fauna plantations] can only be considered an endorsement
by the FSC of OHRA's untruthful claim."
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25-01
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Prof. J. Centeno requests support from Minister Pronk of The
Netherlands for an opportunity to speak in The Netherlands, and
this request is copied to HRH Prince Bernhard.
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27-01
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Press release "Setting the record straight, the teak sword
swings again" by Prof. Dr. J.C. Centeno distributed to ANP,
The Netherlands Associated Press service. This press release includes
reference to the incorrect claim to FSC certification for the
Flor y Fauna plantations. The press release is circulated over
the internet forestry list.
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28-01
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Smart Wood Director states in generic letter to have "seen
no documented evidence that they have represented the certification
in any other way." when referring to possible claim to "FSC
certification' made for the Flor y Fauna plantations (instead
of 'Rainforest Alliance certified'). This letter was copied to
Treemail's office per fax on January 30, 1996, and to Prof. J.
Centeno's office on February 1, 1996.
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29-01
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FSC Director T. Synnott informs Treemail in a fax message that:
"It is unfortunate that OHRA referred to the plantations
as being FSC certified. The expression FSC certified is inaccurate
and premature. The possibility of a certified enterprise making
misleading public claims is in first instance, a matter for the
certifier. Therefore Rainforest Alliance is pursuing the matter,
in close communication with the FSC [ref: agenda entry for March
11, 1996 and June 25, 1996]."
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30-01
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Treemail sends a copy of advertisement to FSC containing the
incorrect FSC certification claim, with notification to Smart
Wood Director R. Donovan (who received similar copy faxed directly
to their office on February 2, 1996; also see notes in this agenda
of January 28, 1996 and March 11, 1996). The letter states: "I
hope we can all agree that as of this moment further ignorance
of this OHRA claim in their advertisements will be labelled as
silly by all others from now till ever after."
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30-01
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FSC's Director T. Synnott informs A. van Kreveld and W. Braakhekke,
both WWF-NL, in a fax ("designed for your support and use,
as appropriate", according to the letter) that: "The
Rainforest Alliance Smartwood Program is one of four certification
programs which the FSC has evaluated and approved for accreditation
as an independent certification body", and: "Accreditation
contracts will refer only to certification of natural forests."
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31-01
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WWF-NL Director of Conservation W. Braakhekke communicates to
Professor Centeno (with copies to HRH Prins Bernhard of The Netherlands,
Minister Pronk, WWF-NL Chairman Nijpels, FSC and Rainforest Alliance)
that WWF-NL research has failed to identify one single instance
of Flor y Fauna claim to a certification by the FSC
[note: This is precisely the issue of a complaint before the Standards
Advertising Committee, as per January 10, 1996]. This letter is
later made public by OHRA's use in defence before a hearing at
the Standards Advertising Committee on March 26, 1996.
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31-01
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OHRA
threatens Stichting BOS with legal action [see: this agenda's
note of January 23, 1996].
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01-02
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Internal OHRA memo counts well over
1.5 Million incorrect advertisements of FSC certification for
Flor y Fauna plantation, and a mailing of 127,000 to potential
investors.
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04-02
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"Teak controversy flares up in The Netherlands" distributed
over forestry list by Prof. Dr. J.C. Centeno.
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05-02
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OneWorld Online publishes "WWF endorsed teakwood scandal
hits tropical timber market" on http://www.oneworld.org/
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06-02
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OHRA threatens Prof. Dr. J.C. Centeno with legal action.
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06-02
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FSC Board decides to ask the FSC Secretariat to request correction
from OHRA and WWF-NL for incorrect claim to FSC certificate for
Flor y Fauna plantations "in their respective brochures and
other places where the original misstatements circulated
[note: consult agenda entry for April 3, 1996, on how this Board
decision is reflected in correspondence from the FSC Secretariat
to OHRA]".
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07-02
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The Greens in the Dutch Parliament submit second round of questions
on the Teakwood case, this time to Ministers of Agriculture, Finance
and Foreign Aid
[note: see agenda entry for March 29, 1996, for Ministerial response].
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09-02
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Prof. Dr. J.C. Centeno takes up residence at Tomlow lawyers office
in the Netherlands to facilitate legal action to be taken by OHRA.
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09-02
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WWF spokesperson Marie Christine Reusken states in articles of
GPD (e.g. as reported in the newspapers 'De Brabander' and 'De
Gelderlander) that "Flor y Fauna received a certificate from
the Forest Stewardship Council in Mexico."
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12-02
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Treemail distributes extra info on "Teak controversy in
The Netherlands" over the forestry list. This message contains
excerpts from the 1993 bailiff report and Flor y Fauna's provisional
yield table.
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15-02
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Elsevier Magazine states: "Flor y Fauna is the first teak
plantation that supposedly received a certificate issued by the
so-called Forest Stewardship Council, FSC. The claim is important,
for such a certificate would furnish the project with the essential
credibility. In addition, WWF-NL has made swift certification
conditional to joining the Teakwood programme. All the more painful
to mother organization WWF and WWF-INT that, as it appears now,
the claim is untrue. OHRA, Flor y Fauna, nor any other party involved
can claim an FSC issued certificate." and: "Salient
detail: WWF is one of the main sponsors to the FSC."
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18-02
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Distribution over the forestry list of excerpts from Professor
Oldeman's "Notes on measuring procedure 'Huizinga & Groot'".
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21-02
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FSC announces accreditation of the first four certification bodies.
Plantation forestry is explicitly excluded from this FSC accreditation.
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22-02
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FSC Director T. Synnott announces launch of the worldwide FSC
timber logo (for independent eco- friendly forest products) on
RTL-4 Dutch television news broadcast.
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22-02
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Smart Wood Director R. Donovan releases an open letter entitled
'preliminary comments on Centeno observations and Rainforest Alliance
certification of Flor y Fauna'. For months on end, R. Donovan
fails to communicate a copy of this open letter to Professor Centeno
in spite of repeated requests, and even though this document clearly
states "cc: Julio Centeno".
This open letter states: "We request that any individual
contact us if they have specified DOCUMENTED situations where
misleading information is being presented on either Smart Wood,
the FSC or Smart Wood certification on Flor y Fauna. Please contact
us immediately. To be fair to all concerned, verbal statements
are not sufficient; we need documented evidence [ref: agenda's
entry of January 30, and February 2, 1996]."
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24-02
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Article
"Blasting the FSC in The Netherlands" distributed over
forestry list by Prof. Dr. J.C. Centeno.
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01-03
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Intermediair (weekly) reports shipment of 'FSC certified timber'
to have been unloaded at Rotterdam ports, reports 5 Million ha
of FSC certified forests worldwide, and in same article interviews
Gemma Boetekees (FoE-NL, and later FSC-NL office holder) and Arnold
van Kreveld (WWF-NL).
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04-03
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Teakwood press conference hosted by OHRA and WWF-NL, in presence
with Costa Rican Minister of Environment and Energy R. Castro.
Presentation of CCT summary report and KPMG report.
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06-03
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Costa Rica's Prime Minster J.M. Figueres and Minister of Environment
and Energy R. Castro joins in with Teakwood representatives at
a round table conference on "Reforestation investments in
Costa Rica", organized in cooperation between the Costa Rican
Embassy in the Netherlands and the foundation Eco Operation (DGIS
funded institution to execute the bilateral environmental treaty
between the two countries).
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08-03
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The Tico Times, an English language newspaper for Central America,
publishes an interview with Rainforest Alliance's Smart Wood Director
R. Donovan. Quotes: 'Smart Wood now admits it didn't investigate
the company's financial projections and its advisors are disputing
the plantation's growth projections. Donovan said he believes
Flor y Fauna's higher projections are not realistic, but that
"the lower rates are possible".' and: 'Donovan confessed
that he himself would have doubts about investing with OHRA in
a teak farm in Costa Rica.'
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11-03
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FSC publishes public statement on certification, which includes
a reference that any claim to plantations being certified by FSC
to be a 'double mistake'.
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11-03
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Smart Wood Director R. Donovan releases statement on Flor y Fauna
certification, with a copy to the forestry list. Here the Smart
Wood Director again claims not to have been able to identify a
single document containing a claim to 'FSC certification' after
having studied the materials [see notes of January 28, 30 and
31, and February 22, 1996)]. R. Donovan adds to be "in almost
daily contact with the FSC Secretariat" over the Teakwood
case [also consult with agenda entry for May 11, 1996].
The statement claims: "Smart Wood is now working to verify
Flor y Fauna's advertising claims with respect to FSC and/or Smart
Wood. If deliberately misleading claims have been made by others,
then appropriate actions will be taken."
[note: The Smart Wood Director here reiterates the impression
that it is Smart Wood and not the FSC that is investigating the
incorrect claim of FSC certification for the Flor y Fauna plantations.
This is congruent with a letter by FSC Director T. Synnott to
Treemail of January 29, 1996. However, the FSC issues a public
statement on June 25, 1996 to the contrary. There the FSC announces
that only the issue of the growth and yield projections "is
being dealt with by the Rainforest Alliance".]
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12-03
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"World record on teak yield: truth or trickery?" distributed
over forestry list by Prof. Dr. J.C. Centeno.
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19-03
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Ministers answer to second round of questions from the Greens
in the Parliament. Minister of Finance is not willing to exert
control over teak investment schemes. Workshop on Dutch plantation
investment schemes in developing countries as commissioned by
DGIS to the Foundation BOS is cancelled. Prof. J.C. Centeno is
not invited to The Netherlands by Minister Pronk
[note: At the time of publication of this agenda, DGIS still fails
to communicate the nature of this decision to Prof. J.C. Centeno.
Cross reference this agenda's entry for January 25, 1996].
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03-04
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FSC Director T. Synnott informs OHRA on the claim to FSC certification
for Flor y Fauna that: "We urge to ensure that statements
of this kind are withdrawn immediately. [see agenda entries February
6, 1996 and of June 25, 1996]"
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12-04
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Treemail communicates to key-FSC Board members and the FSC Secretariat
[cross reference: FSC statement of June 25, 1996]:
"End of December 1995 Tim Synnott phoned our office and convinced
himself that I understood perfectly well the distinction between
certification and endorsement, which is not too hard for someone
who was brought up bi-lingual and was later trained as a tropical
forester. I have never, to my knowledge, confused these terms
neither in English or in Dutch. We have seen many euphemisms used
to smoothen mis-information produced intentionally by F&F,
WWF-NL, OHRA and van Rossum van Veen, including some of these
statements originating from Oaxaca. Examples of such statements
are: unfortunate, premature, mistake, slip of the pen, and now
possibly a language difficulty.
Intentional? Yes, because even after being confronted with the
misleading nature of the statements, WWF-NL -as I quoted- still
maintained use of FSC certified to the press. And yes, since WWF-NL
brochure, OHRA advertisements and F&F statements in court
skipped any mention of RA when elaborating the subject. Nor will
it suffice for RA to investigate Flor y Fauna advertisements,
since we all know quite well that advertising for Teakwood is
done by OHRA, and not by Flor y Fauna. And even more yes, since
Teakwood is backed by a scientific advisory board whose members
are all perfectly capable of understanding these issues and of
handling any of the possible language barriers between Dutch and
English that you refer to. Also, this hide and seek game was prolonged
for months as parties were unable to find statements produced
by OHRA and WWF-NL that were printed and distributed over 1,500,000
times or to verify statements made in court; and is apparently
even maintained after Treemail faxed copies of same to RA and
FSC."
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14-04
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Wageningen University Newspaper, WUB, publishes major article
on Teakwood.
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15-04
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A.J.M. Wouters is advanced to the much higher position of interim
Director of the Directorate Science and Knowledge Transfer of
the Ministry of Agriculture, Nature and Fisheries, a key position
for controlling these budget lines for the Agricultural University
of Wageningen and the cluster of agricultural research institutions
'DLO' (ref: 'Wagenings Alumniblad', June 6, 1996).
A.J.M. Wouters is the author of an official report on the Teakwood
plantations by the Ministry of Agriculture. Meanwhile, it has
surfaced that he is also the President of Flor y Fauna's scientific
advisory board. The fact of this collaboration was not declared
when the author presented his declarations of support of the Teakwood
programme before several courts. The Ministerial report has lost
its pretence of independence, as claimed by WWF-NL's Director
S. Woldhek in a letter to the editor in the national newspaper
NRC, published on December 30, 1993, where he announced this report
as an "independent and professional evaluation of the project"
[note: cross reference Treemail's publication over the internet
forestry list of June 5, 1996].
Professor J. Centeno notes the following on this document (ref:
The elusive nature of forest management certification claims,
June 20, 1996):
"As late as December of 1995, Flor & Fauna introduced
as evidence in a court of law a document from the Ministry of
Agriculture of the Netherlands, dated December 28, 1993 [Reference
9], where the MINIMUM expected yield for these plantations is
established at 1,057 M3 per hectare during the 20 year rotation
period. This implies a MINIMUM mean annual increment of nearly
53 M3 per hectare per year!!
The same document was introduced as evidence by OHRA to the Reclame
Code Commissie in January of 1996.
[note (by Prof. Centeno): This document has proved to be an embarrassment
to the Ministry of Agriculture, due to its speculative nature,
to its lack of professionalism, and to the inclusion of such an
array of elementary mistakes that would flunk first year forestry
students at any University]"
[note: also see this agenda's entry of February 18, 1996]
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16-04
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Questions in Parliament to the Minister of Finance raised by
VVD, a political party that is coalition member of the Dutch Government,
as a result of publicity surrounding ostrich farming, diamond
and teak investment schemes, and calling for effective control
by the Minister
[note: agenda entry on Ministers answers for May 30, 1996].
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28-04
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FSC's newly opened NL office sends generic mailing, with introductory
letter of April 9, 1996. Enclosed in the mailing is a report on
the FSC Board meeting of early February, with the Board's decision
to request rectification of incorrect claim to FSC certification
for Flor y Fauna plantations to WWF-NL and OHRA. Enclosed is the
Smart Wood statement on certification of Flor y Fauna of March
11, 1996. The mailing does not contain FSC's March 11, 1996 statement.
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28-04
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Symposium presentation by Paul Romeijn at University of Twenthe.
DGIS representative and speaker at the symposium Ph.J. Bastiaenen
informs symposium public that DGIS has had no ties or dealings
whatsoever with Teakwood.
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01-05
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DGIS publishes an article entitled "OHRA does not mislead
investors"
[note: published in the May 1996 issue of 'Internationale Samenwerking',
the official magazine of the public information service on international
cooperation from the Ministry of Foreign Affairs; cross reference
with agenda's entry for May 9, 1996].
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09-05
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The Standards Advertising Committee rules on complaints against
five teak investment schemes, including Teakwood.
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09-05
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Flor y Fauna submits their first and only contribution to forest
mailing list, and announce circulation of an English translation
of an article in Money "shortly" (which never materialized).
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11-05
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Francis Sullivan, WWF-UK, informs Treemail's office that: "I
have been following these developments closely in my capacity
as a member of the FSC Board and in view of the involvement of
WWF Netherlands. I understand that there is full involvement of
all interested parties within Holland and Costa Rica and that
a solution appears to be emerging
[note: this may well be the solution emerging on June 25, 1996,
as emergence at an earlier stage would still allow plaintiff at
the Standards Advertising Committee to submit an exhibit of written
evidence. Plaintiff can hereby only use a full 10 minutes. This
is the time allocated to plaintiff for entire oral presentation
before the Committee]."
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20-05
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Publication by Treemail of open letter to FSC's Director of the
Board with question on independence of accrediting body (FSC)
from timber producing entity (WWF-NL).
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30-05
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Ministry of Finance again rejects call for control of teak investments,
in answer to questions by the VVD in Parliament (ref: NRC Handelsblad,
May 31, 1996).
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05-06
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Treemail
publishes University of Twenthe Symposium presentation of April
18, 1996, over the forestry list.
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12-06
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WWF-INT declares ISO 14001 proposal "a sham certification
system".
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24-06
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Publication of 'The elusive credibility of forest management
certification claims' by Prof. J.C. Centeno over the forestry
list.
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25-06
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FSC Secretariat makes a 'public statement' named "FSC/OHRA/WWF-Netherlands"
available to OHRA and WWF-NL only (?) while referring to letter
to OHRA referenced in agenda entry of April 3, 1996. This letter
is used as exhibit by OHRA for the Standards Advertising Committee
hearing of July 18, 1996
[note: compare with agenda entry of February 6, 1996 to see how
the FSC Board decision on this subject has transpired into the
FSC Secretariat's practice; and with the entry for May 11, 1996];
[second note: this 'public statement' by the FSC was copied to
defendant OHRA, but not to plaintiff van Weezendonk or to anyone
else that Treemail is aware of].
In its 'public statement' the FSC Secretariat states that: "During
the period August 1995 to January 1996, a brochure published by
WWF-Netherlands and several newspaper advertisements by OHRA linked
FSC's name with the Flor y Fauna plantations and the Smart Wood
certificate. They wrongly stated or implied that the plantations
had been certified by the Forest Stewardship Council. These statements
were incorrect on two counts, because the FSC does not carry out
certification, and because the FSC does not yet endorse or recognize
the plantation certificates issued by FSC-accredited bodies
[note: the advertisements and the WWF publication referred to
by the FSC Director contain no reference whatsoever to the Rainforest
Alliance or its Smart Wood certificate and, in reality, only refer
to a certificate issued by the FSC for the Flor y Fauna plantations]."
About OHRA, the FSC Director states that: "They soon discovered
the error, but because of production times the statements appeared
once more in a mailing distribution
[note: the last time the fictitious claim was made in mailing
distributions is, according to OHRA, November 30, 1995]."
FSC Director sums up: "The FSC concludes that the mistakes
made by WWF-Netherlands and OHRA were unintentional", and
that the FSC is therefore "satisfied" [ref: consult
and compare this with the agenda's entry for July 18, 1996, and
with the references given for that entry; also cross- reference
with note on Smart Wood release date March 11, 1996, and the entry
for April 12, 1996]."
Please note the use of the key-word "UNINTENTIONAL"
as the FSC Director's principal conclusion.
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28-06
|
Het
Financieele Dagblad (the Financial Daily) announces transfer for
WWF-NL public relations director F. Strietman, as per September
1, 1996.
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18-07
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Standards Advertising Committee hears the appeal in the Teakwood
case. OHRA presents in evidence a letter from OHRA adjunct Director
Janssen of April 24, 1996, to the FSC Secretariat. Janssen informs
the FSC Director T. Synnott that: "Fairly quickly we discovered
the error. As some leaflets were in production (with a lead time
of some 8 weeks) these were issued in November 1995 with the same
error in a limited mailing
[note: compare with Flor y Fauna's position voiced on December
28, 1995]."
OHRA thereby claims to have become aware of its fictitious claim
somewhere within the eight weeks of the lead time of end of November
1995
[note: for WWF's declared position see agenda entry dated January
31, 1996; and entry for February 9, 1996].
For the same occasion, OHRA's legal representatives Ekelmans
den Hollander write in defence on the certification complaint:
"The mistake has been detected and corrected by the OHRA
itself in January 1996, before
[note: the word 'before' appears underlined] the complaint was
filed by van Weezendonk [ref: this complaint was filed on January
10, 1996; consult entries in this agenda of June 25, 1996 for
FSC's conclusion and position, with note dated January 7, 1996,
and with February 9, 1996 for WWF's subsequent comments to the
media.]" In continuation, OHRA's legal representatives Ekelmans
den Hollander write: "OHRA has always portrayed that it has
been certified by the Rainforest Alliance." and: "OHRA
stresses once more that it has itself discovered the mistake and
that OHRA itself it has immediately corrected it itself."
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